I’m Alex, and what started in 2014 with a single coffee van (and a dream) has now become West Berkshire Roastery - complete with two coffee roasters and a Labrador who thinks he’s the CEO.
Along the way, I discovered that coffee is one big, tangled mess - dodgy practices and shady tactics all over the place. But there’s also a whole lot of amazing farmers doing it right. So, I ditched the usual suspects and set off on a quest for the good stuff: direct-traded coffees served with a generous side of transparency.
With some caffeine-fuelled creativity, I’m here to bring you one of the finest (and cleanest) coffee experiences possible. It’s coffee refreshingly drama free.
Our Roastery Selection coffees are all organically grown on a single farm. These are not currently certified organic as it would not be viable for the 50 hectare farm.
All our coffees come from a farm that doesn't use chemical pesticides however this farm isn't certified organic due to the costs and associated admin.
Some times we describe our coffees as natural as we are unable to use certified organic unless the whole supply chain has been certified.
There are a number of reasons, but to sum up. These farms are typically very big and add a large premium to the coffee, due to the admin costs associated with certification.